The 3-Step Process to Persuasion

March 18, 2021 by Essay Writer

Persuasion is a process which aimed at changing a person attitude or behaviour toward some event, idea, object, or person, by addressing the arguments and using written or spoken words to convey information, feelings, or reasoning, or a combination of them. Persuasion is an essential skill for the success of business. Persuasion is classified under two routes

Central Route Persuasion

Peripheral Route Persuasion

Personal Experience

My previous background is from business and I belong to a business family. Today I choose a topic of persuasion in this assessment and I am going to share my personal experience with persuasion that how I used my persuasion skill in my personal life. Well there are a lot of experiences in my personal life where I used persuasion like I worked as a sale representative on commission based agency and now I am working as a team member in an Indian restaurant. Here, I am going to share my experience at Indian restaurant.

To differentiate and choose one superstore for raw material purchasing from the two stores, that which store is cheaper that another. In the last month at my job at Indian restaurant there was a big debate going about the purchasing of raw materials that where to buy from ‘Countdown’ or from ‘Pak n save’. All the raw material was available at both of the stores but there was some price difference in between both of stores. Before casting my vote, I researched about their concessions and loyalty points but whereas ‘Pak n save’ was a bit near to our restaurant and countdown was a bit away. After researching I found that ‘Countdown’ was providing huge benefits as compare to another. I just make a graph which represents the loyalty benefit of Countdown. Then I insist my colleges and owner to understand the monetary difference between the purchasing of restaurant and after a huge argument we all moved to Countdown. In this argument I used an element from persuasion that is ‘Logic’ that my argument was strong.This is how I used my persuasion skills in my professional life. Here I used the second phase of persuasion that is peripheral route for persuasion that mean all the team was having right knowledge of product and they just got influenced with the additional policies and benefits by shifting to another company and at last we shifted to ‘Countdown’.

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