Malcolm Gladwell’s “Small Change”: A Rhetorical Analysis

Piercing screams, angry chants, and heartfelt tears: that is the climate of change. Compare this to the placid clicking of keyboards, the casual transmission of emoticons; it is evident which situation will go down in history. This is Malcolm Gladwell’s central argument in his essay “Small Change: Why the Revolution Will Not Be Tweeted.” In … Read moreMalcolm Gladwell’s “Small Change”: A Rhetorical Analysis